Audrey Luk

As part of LiveRamp's PR campaign announcing our partnership with Carrefour, I was responsible for writing and editing many of the campaign's content elements, including this blog post. I strive to start blogs with a personal hook and worked closely with LiveRamp's Chief Revenue Officer, Vihan Sharma, to spotlight the partnership's early days and how LiveRamp and Carrefour built trust and innovated together over the years.

With many fraud and risk teams facing budget cuts, we saw an opportunity to address this pain point head on and provide advice to teams on how best to allocate their resources. I outlined this project and collaborated with a freelancer to write, edit, and publish this ebook.

This was my first ebook written for Persona intended for a more advanced audience looking to increase their ability to proactively catch fraud and react faster.

To support LiveRamp's HR and internal communications teams, I worked with our video producer to create an employee value proposition video, interviewing several LiveRamp employees across the world about why they work at LiveRamp. It was a joy to not only prepare interviewees for their time on camera, but also to be interviewed as well!

It's always a good feeling when you handily best a publication's benchmarks. To date, this article I wrote for a LiveRamp executive has received 2000+ views and the average time on page is nearly five minutes, twice as long as readers normally spend on a CIO Dive article.

I wrote this byline in collaboration with Gareth Davies, LiveRamp's head of product for Safe Haven.

In the lead up to a major product launch for LiveRamp, I wrote this article for our key TV executive. In response to the strong copy, she emailed the head of marketing, "Who wrote this?!"

What is the square root of 86,345? Perhaps an 11-year old from Miyuna, a town in the Ecuadorian Amazon, can tell you.

This year, to celebrate the 10th anniversary, several festival favorites are returning to the picturesque ski resort of Naeba. From the original lineup, the Black Bottom Brass Ban...

Consider the eggshell – pretty smart packaging, right? Today, we have something that uses 66 percent less packaging to protect the contents inside – the soup carton.

It’s time to raise a pint or three!

Information is a powerful thing. Our belief in this simple phrase moves us beyond
our legacy role in credit reporting to our current position as a global leader in risk
information solutions. Taking our call to action—Information for Good—to heart, we
help people make better decisions that can transform their lives.

Somewhere over the Atlantic, I wondered — do the Turks just call it coffee and delight?